Ok so basically im starting this bad boy blog up again because i have a "challenge" sent from Uni to evaluate two advertising campaigns!
the first one im doing is the campaign for the Natural Confectionary Company. they have done a series of adverts and a few online adverts for their sweets which contain no unnatural colours of flavours.
http://www.youtube.com/user/natconfectioneryco?blend=2&ob=1&rclk=cti#p/u/11/zXU9Ur9QznE
their adverts use stills of some of their sweets as characters that speak and explain that the sweets use no additives in a clear but not too in your face way. by having one sweet saying this and another one being extremely silly (for example shoutng BRING ON THE TRUMPETS, for no apparent reason) it makes the adverts both imformative and memorable. As we all know something funny will stick on your mind a lot longer than something solely informative meaning when someone sees the advert and then sees the product in a shop they are more likely to remember it and buy it.
i still have to do another one so will do that when i pick a campaign! fun times
Love,
Bethy x
